Welcome to my Portfolio

Finance & Investment Consultant · SME Finance Policy . Enterprise Risk Management

Financial Analysis & Modeling → investor-grade models and valuations

SME Finance Strategy & Policy → practical funding pathways and policy advice

Enterprise Risk & Governance → frameworks that reduce loss and unlock growth

Receive professional guidance in raising capital, sourcing funding, and winning risk management strategies to drive impactful change in your business.

About Joyce

Career

Hi there, 

I’m Joyce Azumah, a finance professional, consultant and founder of Witty Innovations Consult.

With 6+ years advising startups and SMEs across Ghana and Africa, I combine investment advisory, financial analysis and enterprise risk management to help businesses secure funding and scale sustainably.

Over the years, I have supported 100+ ventures, helped raise several millions of dollars for clients, and I design practical finance solutions that work in constrained markets.

I speak and train on entrepreneruship, investor readiness, succession planning and financial resilience.

Experience and Expertise

With 6+ years of experience in business, financial and investment  consulting, I have honed my expertise in financial consulting, business planning, organizational restructuring, sustainability, fundraising, and financial modelling. By combining my research and analytical skills with a deep understanding of market dynamics, I have successfully empowered businesses to make informed decisions and achieve their goals. I am a resourceful, resilient, and self-motivated professional who continually seeks to expand my knowledge and expertise through inquisitive learning.

Partnership and Collaboration

I firmly believe in the power of collaboration and partnership. When working with clients, I invest myself in their success and walk alongside them on their journey. I build strong relationships that allow for effective collaboration by fostering open communication and understanding their unique needs. Together, we navigate challenges, leverage opportunities, and drive sustainable growth.

Core Values

Customer centricity, honesty, resilience, and professionalism are the pillars of my consulting practice. I am dedicated to providing exceptional client experiences by prioritizing their needs and delivering tailored solutions. With integrity at the forefront, I ensure transparency and open communication throughout the consulting process. Furthermore, I bring a resilient and adaptable approach to every engagement, empowering clients to overcome obstacles and seize new opportunities.

Industry Involvement and Recognition

As an active member of the Ghana Chamber of Young Entrepreneurs (GCYE) and the Ghana Enterprise Agency (GEA), I stay connected with industry trends and contribute to the entrepreneurial ecosystem. I am proud to have been recognized as a Tony Elumelu Foundation Grant Award Winner, highlighting my commitment to excellence and making a positive impact through my work.

Personal Touch

Beyond the professional realm, I have a passion for observing nature, especially the sea, even though I never learnt how to swim. It serves as a reminder that stepping outside our comfort zones is necessary for growth. I firmly believe that wealth creation lies in entrepreneurship, and I challenge conventional norms to create innovative solutions for my clients.

Testimonials

Working with Joyce and her team has been a very impactful journey. They demonstrated knowledge and delivered their services on time after involving me in every stage of the process. Their quality work is impeccable and they are professional in their service delivery. I am pleased with their work and I would recommend them to you for solutions to all your business build up and business financing needs.

Gene Mason

CEO – Still I Rize (Mckinney – Texas)

Joyce and her team put extra effort researching into every aspect of the proposal I contracted her to write. They opened my eyes to the areas I wouldn’t have thought to look at and they were available to answer all my questions. They have made my work easier and I am very impressed. If you need an experienced business person to help bring your business to life, Witty Innovations Consult is the place to go.

Shannon Mason

CEO – Evolve Sports 365 (Mckinney – Texas)

Companies Founded By Joyce

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Witty Innovations Consult provides specialized services in grooming and growing start-ups, small and medium scale enterprises and companies looking to expand to reach scalable and sustainable profitability.

Quick Facts

6+ years — SME & investment advisory
$250k+ funds mobilised for clients
100+ businesses investor-ready
TEDx Speaker & Tony Elumelu Alumni
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Services

Investment and Finance Consulting

Investment and Finance Consulting

Capital strategy (debt/equity/blended), pitch deck overhaul, investor outreach plan, due diligence support.
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SME Finance Policy & Advisory

SME Finance Policy & Advisory

Policy briefs, subsidy/blended-finance program design, operational guidance for funders and DFIs.
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Enterprise Risk Management & GRC

Enterprise Risk Management & GRC

Risk assessment, risk register, mitigation roadmap, governance & compliance checklists (COSO/ISO 31000 alignment).
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Training and Capacity Building Workshops

Training and Capacity Building Workshops

Custom workshops on financial literacy, entrepreneurship, investor readiness, risk management for boards and owners.
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Let's Connect

WHAT JOYCE LIKES TO SPEAK ABOUT

  • Building Right Business Structures
  • SME Fundraising
  • Choosing the Right Business Models
  • SME Financing Policies
  • Succession Planning
  • Entrepreneurship

Book a 5 Minutes Free Call

Let’s talk about finance & risk for your venture

Clients

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